Innovation. It's in Our DNA.
Waffle-iron track spikes. Air Jordans. Nike Shox. Innovation has been at the heart of Nike's philosophy since the start. It's what has allowed us to create iconic, game-changing products – time and again.
But today, Nike innovation is about more than product performance. That's where we come in.
Innovation for a Better World
Reuse-A-Shoe and Nike Grind work with Nike's Considered Design philosophy – a companywide ethos built around designing the best products for the best athletes while using the most sustainable methods possible.
It all comes back to our vision of a closed-loop business – where waste at different stages of our operations, from our contract factories to transportation and eventually our products at the end of their life, can be recycled – as much of it as possible back into new Nike product.
Today, your worn-out athletic shoes can already live on in something new: a track, a basketball court, a playground. But tomorrow, our goal is that sports shoes, apparel and equipment will also be recycled into new Nike products. This way the materials we use will go through many cycles of design, manufacture and use. Just like bottles, cans and paper do now.
Call it another example of Nike innovation. Call it the road to sustainability. Or just call it the right thing to do. No matter what you call it, it's no small task – and it takes a companywide dedication to changing the way we work.
We’re not perfect. After all, this kind of transformation is bound to have some bumps along the road. But we’re trying in big ways – and we hope you will, too. Because no matter how hard we work, we can't close the loop without you.
Help us bring this vision to life. Find out how you can get involved.
