Making History for Nike Sustainability.
Concern for our environment is more than a passing trend for Nike – it's a companywide commitment that dates back to our early years. Reuse-A-Shoe and Nike Grind are no exception. See how these two programs have been making a difference for nearly 20 years with the interactive timeline below.
Move your mouse to the edges of the timeline to scroll through dates, then click on a year or image to see details.
2011
Step Ahead with Nike Grind
StepAhead carpet cushion with Nike Grind launches exclusively at The Home Depot.
2011
Playtop Street Debuts
Playtop Safer Surfacing builds first-ever interactive playground, Playtop Street, with Nike Grind.
2010
Nike Lives Strong
Reuse-A-Shoe and Lance Armstrong Foundation announce that LiveSTRONG bands can now be recycled.
2009
Oregon Congressional Drive
4th annual Oregon Congressional Drive collects 4,000 pairs of shoes, bringing collection total to 12,000.
2009
100% Nike Grind
Julia Reimann Field, the first turf field made up of 100% Nike Grind infill, is unveiled in Portland, OR.
2008
10,500 Shoes, 1 World Record
National Geographic Kids sets world record for longest chain of shoes. The 10,500 sneakers were later recycled by Reuse-A-Shoe.
2008
Expanding Nationwide
Nike places Reuse-A-Shoe bins in all of its US retail stores - more than 150 locations - dramatically expanding the reach and impact of the program.
2006
Going International
A new Reuse-A-Shoe facility in Belgium recycles its first pair of shoes, opening the door for European recycling efforts.
2002
90 Surfaces for Nike's 30th
To celebrate Nike's 30th anniversary, Nike donates nearly 90 Nike Grind surfaces to parks across Portland, Oregon.
2000
Nike Grind Goes for Gold
Nike Grind partner Rebound Ace's court is used at the XXVII Summer Olympic Games in Sydney, Australia – the first of many major sporting events to use a Nike Grind surface.
1998
1 Year, 3 Million Pairs
We process more than 3 million pairs of shoes in this one year alone – setting a Reuse-A-Shoe record!
1990
Reuse-A-Shoe is Born
Nike starts wondering how it can recycle shoes, and an employee coins the name Reuse-A-Shoe. Soon after, Nike co-founder Bill Bowerman even throws his support behind the project!
