Start small. Dream big.

Transforming old shoes into new surfaces is a great start – but it’s not our end goal. We're committed to design without compromise – either to performance or the planet – in everything we do. 

We call this effort Nike Better World, and we live it every day – continually making progress and raising the standard for both innovation and sustainability. So a few years ago, we branched out from sports surfaces and started using pre-consumer Nike Grind – scrap material from our manufacturing facilities – in new Nike products, like zipper pulls, buttons and promotional items – and even some of our best-selling shoes: 

• Air Jordan XX3 – This world-famous shoe is now designed for sustainability, using Nike Grind in the sole and incorporating other eco-friendly design features.
• Nike Trash Talk – Designed for Steve Nash, this basketball shoe uses many environmentally preferred materials, such as Nike Grind Rubber in its outsole.
• Nike Pegasus 25 – Nike’s beloved running shoe adds new features like reduced toxics and recycled materials, including Nike Nike Grind Rubber in the outsole.
• Tiempo Super Ligera Soccer Shoe – A screen-printed layer of Nike Grind on high-wear areas helps protect and strengthen without adding weight.
• Nike Apparel – Products ranging from All Conditions Gear to the Livestrong Jacket use Nike Grind in finishes like zipper pulls, snaps and buttons. 

Start the slideshow to see these products in action:  

But that’s just the start. Nike engineers are constantly researching and testing innovative ways to incorporate Nike Grind into more products – and to find other environmentally preferred design solutions. Eventually, we want the shoes you wear today to be reborn into new shoes, apparel or gear. It's a process we call closed-loop manufacturing, but you can call it turning Nike into Nike. Because when it comes to sustainable innovation, there is no finish line. Learn more about Nike innovation.